#tweetsmart. 25 Twitter Projects to Help You Build Your Community (e-book)

#tweetsmart. 25 Twitter Projects to Help You Build Your Community (e-book) - Opis

"OK. I...ve got my Twitter account...now what can I do with it?" Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn...t just another social media marketing book-it...s the anti-marketing how-to community-engagement book.Twitter is not a marketing channel (and should never be used as such) but it is a community of interested, engaged, and influential people. Meeting and getting to know these people can help you build your own community. In this useful guide, you...ll find projects to help you approach your Twitter audience in ways that are strategic, measurable, and fun.Put a new wrinkle on an old contest: "be the 10th person to tweet"Create a hashtag game around your company or productsInstead of polling, ask your followers to help you make a product decisionMake MadLibs out of your marketing copy or mission statementHold a scavenger hunt, and relay clues via TwitterOrganize a weekly Twitter chat on various subjectsSolicit funny product shots, using Twitter...s photo-sharing utilitySpontaneously tweet from a store location: "Meet me now and win!" Spis treści:
#tweetsmart
Preface
Introduction
What This Book Is
What This Book Is Not
But What If Twitter Goes Away?
How to Use This Book
Conventions Used in This Book
Using Code Examples
Safari Books Online
How to Contact Us
1. The Radio Contest
Advanced Strategies
Landing a Big Fish
Trivia Questions
2. The Tweet & Eat
Advanced Strategies
Secret Phrases
Coupons
3. (...) więcej Hashtag Games
Advanced Strategies
Polling for a Winner
4. Twitter Market Research
1. You Will Get an Answer
2. Your Audience Will Invest Emotionally in You and Your Product
5. Twitter AdLibs
Advanced Strategies
6. Twitter Haiku
7. Photo Caption Contest
Advanced Strategies
8. Treasure Hunt
Advanced Strategies
Hot and Cold
Prize Pirates
9. Twitter BOGOBuy One, Get One
Advanced Strategies
Other Items
Twitter Integration
10. Discussion Groups
11. Tweet Bombs
Advanced Strategies
Tweet Bomb Prizes
12. Web Scavenger Hunt
13. Random Retweet
Advanced Strategies
Nothing for Free
Third Times a Charm
14. A Picture is Worth 7.14 Tweets
15. The Star in the Crowd
16. Digital Hide & Seek
17. Smile. Youre on Camera.
18. Half-Off Hangman
19. Topic Quotes
20. Twitter Trivia
21. Twitter Telephone
22. Where In The World Is?
23. I Feel So Close To You Right Now
24. Ive Got The Golden Ticket!
25. Real-World Scavenger Hunt
About the Author mniej