Building Business Websites with Squarespace 7 - Second Edition (e-book)

Building Business Websites with Squarespace 7 - Second Edition (e-book) - Opis

Squarespace is a web-based tool that allows non-technical people to create and manage professional-looking websites quickly, without needing to write any code. It empowers business owners to take total control of their own websites, without needing to pay someone to design or maintain it.This book covers much more than just how to use Squarespace. It covers all aspects of creating a successful business website, from developing your brand identity, to writing and structuring content to match your target audience's needs, and dozens of other other valuable tips that will help your website shine. Most importantly, you'll learn the correct steps to follow in order to ensure your project is smooth and stress-free.The book starts by helping you plan your website project and gather all the raw materials you'll need. Next, you'll set up your account and become familiar with the terminology and tools that you'll be using. Once you've learned the basics of how the Squarespace interface, templates, and different page types operate, you will create the framework of your website, ready for you to insert content and functionality. Then, once all the core elements are in place, you'll apply the aesthetic fine-tuning needed to bring your website in line with your brand. After the aesthetics have been honed and all functions tested, you will launch your website and drive traffic to it, monitor it, and improve it. Spis treści: 1. Setting Up for Success – Your Website Toolkit2. Getting Started with Squarespace3. Working with Squarespace Templates4. Creating Your Site Framework: Pages, (...) więcej Items, Collections, and Navigation5. Adding, Editing, and Arranging Content in Your Web Pages6. Using Blocks to Add Functionality, Rich Media, and Special Features7. Selling Online or Taking Donations with Squarespace Commerce8. Tailoring Your Site's Look and Feel9. Going Live with Your Website and Driving Traffic to It10. Managing Your Squarespace Website11. Moving beyond Standard Squarespace Tools12. Appendix A_Getting Help with Squarespace13. Appendix B_Squarespace Templates in a Nutshell14. Appendix C_ List of Online Resources Used in This Book O autorze: Miko Coffey has been building websites since 1995. Having first been introduced to the internet through cyber-art projects such as SITO's HyGrid, she soon developed a zeal for creating things on that new-fangled thing called the World Wide Web.After graduating from the University of Texas at Austin, Miko moved to London, where she continued designing and building websites as part of her career in marketing. During these early years, she spent a lot of time trying to convince her employers that this whole "web" thing was really going to take off, and that they should definitely let her create websites for them. Over time, she started to specialize in online marketing, moving beyond design and into more tactical and strategic work in areas such as email marketing, search engine optimization, content strategy, and user experience. As she worked her way up to senior management positions by day, by night she continued to keep a hand in web design, building websites and blogs for personal projects or for friends and family.By 2007, having spent 2 years as the head of Digital Media for NESTA, the UK's largest innovation organization, Miko decided it was time to use her skills and experience to work for a broader client base by doing freelance work. She also wanted to get back to her design roots. Through her previous experience of managing web teams, she'd been exposed to quite a few content management systems over the years, most of which were too complex and expensive for her smaller business clients. Having been frustrated by the cost and learning curve associated with these larger systems and the lack of finesse offered by smaller ones, she started looking for something that would be easy enough for her least-technical clients to use, flexible enough for her to apply her custom designs, and powerful but affordable. It was at this point that she discovered Squarespace, and she hasn't looked back since.Miko has spent the last 7 years using Squarespace to create websites for her clients at Using My Head, where her focus is on "helping people do things better online." She strives to keep her digital marketing skills as sharp as her design skills, because the combination of the two is what allows her to add the most value to client projects. She has worked with a range of sizes and types of organizations, from The Royal Society for the Arts to Channel 4 to small start-ups and nonprofits. Her passion is to enable people to communicate better online by demystifying the often confusing online landscape and giving people the skills and tools they need to make their work easier, their bumps smoother, and their lives better.Half Japanese and half American, Miko currently lives in Brixton, South London, with her super-creative husband/DJ/VJ/generally awesome man, Mark, and their two cats, Kuma and Toshi. mniej