Laws of UX. 2nd Edition

Laws of UX. 2nd Edition - Opis

An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.This practical guide explains how you can apply key principles of psychology to build products and experiences that are more human-centered and intuitive. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build interfaces that adapt to how users perceive and process digital interfaces.You'll learn:How aesthetically pleasing design creates positive responsesThe principles of psychology most useful for designersHow these psychology principles relate to UX heuristicsPredictive models including Fitts's law, Jakob's law, and Hick's lawEthical implications of using psychology in designA practical framework for applying principles of psychology in your design processThis updated edition includes an even deeper connection to the underlying psychological concepts that govern the principles explored in the book, along with accompanying UX methods and techniques. Examples have been updated to ensure the deconstructed apps and experiences remain familiar and relevant. Spis treści:
Preface
Second Edition
Why I Wrote This Book
Who This Book Is For
Whats in This Book
A Brief History of Psychology and Design
Gestalt (...) więcej Psychology
Human Factors Engineering
HumanComputer Interaction
User Experience Design
OReilly Online Learning
How to Contact Us
Acknowledgments
1. Jakobs Law
Overview
Origins
Examples
Conclusion
2. Fittss Law
Overview
Origins
Examples
Conclusion
3. Millers Law
Overview
Origins
Examples
Conclusion
4. Hicks Law
Overview
Origins
Examples
Conclusion
5. Postels Law
Overview
Origins
Examples
Conclusion
6. PeakEnd Rule
Overview
Examples
Conclusion
7. AestheticUsability Effect
Overview
Origins
Examples
Conclusion
8. Von Restorff Effect
Overview
Origins
Examples
Conclusion
9. Teslers Law
Overview
Origins
Examples
Conclusion
10. Doherty Threshold
Overview
Origins
Examples
Conclusion
11. Applying Psychological Principles in Design
Building Awareness
Visibility
Show-and-Tell
Design Principles
Defining Your Principles
Best Practices
Connecting Principles to Laws
Conclusion
12. With Power Comes Responsibility
How Technology Shapes Behavior
Intermittent Variable Rewards
Infinite Loops
Social Affirmation
Personalization
Defaults
(Lack of) Friction
Reciprocity
Dark Patterns
Why Ethics Matter
Good Intentions, Unintended Consequences
The Ethical Imperative
Slow Down and Be Intentional
Think Beyond the Happy Path
Diversify Teams and Thinking
Look Beyond Data
Embrace Friction
Index O autorze: Jon Yablonski jest multidyscyplinarnym projektantem, prelegentem i twórcą cyfrowym. Fascynuje go obszar na styku projektowania UX i tworzenia front-endu stron internetowych. Z pasją opracowuje mapy podróży użytkownika i prototypy. Obecnie pracuje w General Motors nad zdefiniowaniem formy interaktywnych doświadczeń nowej generacji w pojazdach. mniej