Ux Strategy. 2nd Edition

Ux Strategy. 2nd Edition - Opis

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.Define value propositions and validate target users through provisional personas and customer discovery techniquesExplore marketplace opportunities by conducting competitive research and analysisDesign experiments using rapid prototypes that are focused on the business modelConduct online user research to gain valuable insights quickly on any budgetTest business ideas and validate marketing channels by running online advertising and landing page campaigns Spis treści:
[ Preface ]
Chapter 1. What Is UX Strategy
The Evolution of the Term UX Strategy
Chapter 2. The Four Tenets of UX Strategy
How I Discovered My UX Strategy Framework
Tenet 1: Business Strategy
Tenet 2: Value Innovation
Tenet 3: Validated User Research
Tenet 4: Frictionless UX
Recap
Chapter 3. Defining the Initial Value Proposition
The Blockbuster Value Proposition
What (...) więcej Is a Value Proposition?
If You Dont Want to Live in a Fantasy World...
Recap
Chapter 4. Conducting Competitive Research
Learning Lessons, the Hard Way
Looking at the Competition to Uncover Nuggets
Understanding the Meaning of Competition
Researching All of the Competitive Data Points
Recap
Chapter 5. Analyzing the Competition
The Blockbuster Value Proposition, Part 2
What Is an Analysis?
The Four Steps to Conducting a Competitive Analysis
It Is Time to Take a Stand
Recap
Chapter 6. Storyboarding Value Innovation
Timing Really Is Everything
Techniques for Value Innovation Discovery
Business Models, Value Innovation, and Online Dating
Recap
Chapter 7. Creating Prototypes for Experiments
Giving It Your Best Shot
How I Became an Experiment Addict
Defining Experiments Today
Rapid Prototyping for Value Proposition Validation
Recap
Chapter 8. Conducting Online User Research
March 2020 Timeline: Coping with Insanity
User Research Primer
The Three Main Phases of Online User Research
Recap
Chapter 9. Designing for Conversion
Funnel Business
Growth Hacking, Growth Design, and the Hook Model
Conducting Landing Page Experiments
Recap
Chapter 10. Denouement
Appendix: References
[ Index ] O autorze: Jaime Levy od ponad dwudziestu lat zajmuje się projektowaniem innowacyjnych prototypów i produktów dystrybuowanych na nośnikach fizycznych, urządzeniach mobilnych, w internecie oraz w telewizji interaktywnej. Jest ekspertką w dziedzinie strategii UX. Szefuje agencji konsultingowej JLR Interactive, obsługującej startupy i duże przedsiębiorstwa. Prowadzi zajęcia na takich uczelniach, jak Art Center of Pasadena, New York University, Royal College of Art, UCLA Extension czy University of Southern California. Zabiera głos na konferencjach, prowadzi warsztaty i szkolenia. mniej