Joomla! 1.5 Seo - Dinther Herbert-Jan van

Joomla! 1.5 Seo - Dinther Herbert-Jan van - Opis

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO.Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book.Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site.Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings.In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs.In the end, you will have a web (...) więcej site that is ready to outperform your competitors and a manual to refer to for improving every step you take. Spis treści:
Joomla! 1.5 SEO
Table of Contents
Joomla! 1.5 SEO
Credits
About the Author
About the Reviewers
Preface
What this book covers
What you need for this book
Who this book is for
Conventions
Reader feedback
Customer support
Errata
Piracy
Questions
1. Developing your SEO and Keyword Strategy
Setting up your SEO strategy
Solving basic Joomla! 1.5 SEO problems
Global configuration meta tag settings
PDF, Print, and E-mail icons
Meta generator tag
Why do you need to do keyword research?
How to do basic keyword research
The tools of the trade
Free tools
Googles Adwords
Wordtracker
SEO Book Keyword Tool
Commercial tools
Keyword Elite
iBusinessPromoter
KeywordDiscovery and SEO toolkit
Choosing the right key words
Building your keyword list
Setting up your baseline statistics
Summary
2. Optimizing Site Structure
Optimizing your site structure for SEO
Using sections and categories to create structure
Sections and categories
Grouping related topics together
Putting your keywords to work
Create a better-optimized structure with keywords
How will a better structure affect your rankings
Improving your site's usability for users and search engines
Showing your site structure at a glance
Small and fast improvements for usability
Placing uncategorized articles
Improve your menu structure for SEO
Create a better structure with menus
Restructuring your menu items
How to use separators and submenus for SEO
Why a sitemap component is essential for search engines
Why you should use a sitemap.xml file
Installing and configuring a sitemap component
Installing and using Xmap sitemap component
Configuring Xmap
Other preference options
Adding menus to the sitemap
Linking to the sitemap
XML sitemaps for search engines
Submitting your sitemap to search engines
Verifying your site with Google
Uploading and verification
Your sitemap.xml in Google
Verifying your site with Yahoo!
Verifying your site with Bing
Your sitemap.xml in Bing
Using the robots.txt file to guide Search Engine Robots
Putting the robots to work
Improving the Joomla! robots.txt file
The Joomla! robots.txt file
Putting the sitemap link in robots.txt
Search engine webmaster tools
Summary
3. Improve Joomla! SEO with the Joomlatwork SEF Patch
Downloading and installing the Joomlatwork patch
Getting hold of the patch
Installing the patch
Make your titles more keyword rich
Create keyword-rich HTML titles for menus
Create keyword-rich HTML titles for pages
How to use the new Joomlatwork fields
Making better use of the HTML title
Improve your pages' metadata
Why does metadata matter? How does Google use it?
Using the description tag effectively
Using the keywords tag effectively
How to avoid duplicate meta tag descriptions and keywords
Control how search engines index your site
Control all search engines with the Robots meta tag
Google settings
Upgrade, uninstall, or modify the patch
Some other changes from the patch
Generator Meta name
Copyright
The Joomlatwork SEF component
Summary
4. How to Write Keyword-rich Articles
Importance of writing with keywords
Choosing your keywords
Choosing the topics to write about
Finding the keywords to target
How do Google and Yahoo! show your keywords
Writing with keywords in mind
Putting structure into your pages
Getting the best placements for your keywords
Optimizing your articles
Start writing naturally
How to write better titles
Getting more keywords into your title
Making sure you stay focused
Keyword densitywhat is it and why bother?
Using headlines in the best way
How to make your articles scanable
Getting keywords into headers and paragraphs
Using the metadata fields to your advantage
Writing good meta tag descriptions
How to use the Keywords field
Putting it all together
Summary
5. Joomla! Blogging and RSS Feeds
How is blogging good for SEO?
Creating fresh content
Google and blog indexing
Setting up Joomla! as a blog
How to structure your blog section
Choosing your blog categories
Stay focused and limit yourself
Creating a blog menu
Why use a Full Text instead of Intro Text feed
Separator and blog categories
Commenting anyone?
Why comments are important
Interaction with your visitors
Installation and configuration of the Disqus plugin
Setting up your commenting service on Disqus
Limitations of Disqus
Putting your RSS Feeds to work
Using Google's FeedBurner for SEO
Choosing your FeedBurner options for optimal results
Replacing your RSS Feed with the FeedBurner feed
How to claim your blog on Technorati
Using separate blog components
MyBloga commercial blogging component
Summary
6. Create Search Engine Friendly URLs with sh404SEF
What are the best SEF URLs?
Available choices for SEF components
Why you should choose sh404SEF
How to get hold of sh404SEF
Installation and basic configuration
Looking for the optimal basic configuration options
Setting up the plugin
How about the 404 page
Looking at advanced configuration settings
Taking care of extended basics
How to optimize your plugins
Extra components, SEF, and other plugins
Language setting and SEF
Getting advanced, are you?
Cache management
Advanced component configuration
By component settings
Using the best Meta/SEO option settings
Security 404, and advanced
How to change your Home page Meta settings
Putting meta tags on Non-SEF components
Taking it one step furtherspecial URLs
Solving and preventing possible problems
Summary
7. The Importance of Good SEO Joomla! Templates
Finding the right template for your site
What to look for in SEO templates
Why validation matters
Why you should look at code positioning
Leave your tables behind
Choosing between free and commercial templates
Another problem with free templates
Why go for commercial templates?
What does usability have to do with SEO
How to make your site sticky
Headlines and typography
Going for fixed or fluid?
Display font changes for bigger or smaller text
Why use fast templates
Summary
8. Why Speed is Important in SEO
Finding your slowdowns
Using OctaGate for insight
YSlow is what you need
Using the cache function of Joomla!
Set the caching for your modules
Optimize your server settings
Caching outside Joomla!
Optimizing CSS and Javascript
Looking at drawbacks and warnings
Optimizing your CSS files
Combining CSS files
Doing easy file path optimization
Looking for errors in log files
Improving your images
Resizing your images
Using the right program for the job
Naming your files with keywords in mind
Using the on page size parameters
Using Caption, Alt, and Title
Summary
9. Tracking and Tracing to Improve Your Web Site
Looking at your options
Using your own separate AWStats
Getting your statistics for free
The Alexa web site information
Getting free site analysis from StatCounter and Google Analytics
Looking at your StatCounter stats
Don't count your own visits
Looking at StatCounter information and graphs
How to analyze Google Analytics
Filtering out your static IP address visits
Excluding your visits from a IP dynamic address
Getting the big picture of traffic
Visitors overview
What to look for by numbers
Learning more of you traffic sources
Reading more about your Keywords
Don't see a keyword pattern
Structure and content analysis
Site Overlay
How to select a different time span

Joomla! statistics
Summary
10. How to get Incoming Links
Do you want to use paid incoming links?
Helping people helps you with link building
Commenting done the right way
Finding places to comment
Looking back at Alexa
Creating your own linking empire
Google Sites
Blogger
Squidoo
HubPages
WordPress
Blogging on WordPress and your ranking
Digging deeper into WORDPRESS.COM blogs
Using free blogging services
How to minimize your blog writing time
Using your best content for link building
Writing articles for links
Learning how to ask for a link
Knowing what to include in your link request
Summary
A. A Joomla! Case Study in SEO
Choosing the niche
Picking a domain name
Setting up the Joomla! 1.5 base installation
Installing the SEF patch and sh404SEF component
Installing a good Joomla! SEO template
Naming the sections and categories
Building the menus
The main menu
Using images in blog layout
Installing and configuring a sitemap
Writing the content
Using 404 to guide visitors
Using the HTML title and meta tags
Fast and furious, or slow going
Using Google Webmaster tools
Set your preferred URL
Google's help on meta tag errors
Analyze results, rinse, and repeat.
Rounding it all up
B. Joomla! robots.txt and .htaccess
Making sense of robots.txt
Setting your rules for robots
Standard Joomla! robots.txt
Improving the standard for image searchers
A complete example
Learn to love your .htaccess file
The basics
The good and the bad
Solving the most common problems
Some common problems
.htaccess extras
Final thoughts on 301 redirects
Redirection to a new domain
Working examples for your site
Standard Joomla! .htaccess
FollowSymLinks set Off
FollowSymLinks set Off RewriteBase On
Basic sh404SEF SEF basic .htaccess standard
Index mniej